PUBLISHPAL^® PRIVACY POLICY

Etronica respects and protects the privacy of those who use our PublishPal service ("PublishPal") or use our clients' websites. This Privacy Policy is specific to PublishPal and helps explain how we collect, use, and safeguard personally identifiable information that you provide us. This policy does not explain our Subscriber's privacy policies, which may be different from ours.

1. Use by children. PublishPal is designed for use by businesses and not by children under the age of 13 years. Therefore, we don't knowingly solicit or receive any information from children.
2. Personally identifiable information. We collect certain personally identifiable information from you when you register to activate your PublishPal subscription. We allow you to update or correct your personally identifiable information at any time. "Personally identifiable information" is that information which can identify you as an individual, such as your name, title, affiliation, address and e-mail. We do not share your personally identifiable information with any third party except as disclosed in this privacy policy.
3. Billing information. Becauseyour subscription to the PublishPal service requires a fee, we require that you give us your billing address and your credit card information, including credit card number and expiration date. We use your credit card information solely for the purpose of billing you for your use of PublishPal. We do not share under any circumstances your credit card and purchase order information with third parties except as required to process payments.
4. Communications from Etronica or affiliated third parties. On occasion, we may use your personally identifiable information to send communications to you that we think you will find useful, such as information from Etronica or third parties affiliated or partnered with us regarding special offers, updates and upgrades, and new products and services. To opt out of receiving any of these communications, simply indicate your contact preference at the time of registration or as explained below under Contact Us.
5. Aggregate information. We may combine certain portions of your personally identifiable information with that of other individuals and customers to create aggregate, anonymous data that we will use, for example, to improve our products and services and develop new ones. Aggregate data is general information about groups of customers but not about you as an individual.
6. Access to and control of your website and content. We will not make publicly available any content you or your users upload to your website hosted on PublishPal unless you configure your website to display such data to the public. Our personnel will not use or distribute your content without your prior permission or the express permission of the owner of your content, except as stated under "Legal Disclosures". Your website's password-protected administrative dashboard gives you sole control over who has access to your website and content. Do not divulge your PublishPal dashboard's password to anyone. Our personnel will not require you to divulge your password, even to provide you with support or assistance. You should sign out of your dashboard and close your browser window when you have finished your work to prevent others from accessing your dashboard if you share a computer with someone else or are using a computer in a public place like a library or Internet café.
7. Protection of your content and personally identifiable and billing information. We protect your content and personally identifiable and billing information from loss, misuse, or unauthorized alteration by applying carefully developed security procedures that are consistent with generally accepted industry best practices and standards, including the prompt installation of the latest security updates for our servers; the use of techniques like firewalls and anti-virus and anti-worm software; and the use of SSL (Secure Sockets Layer) encryption to communicate with your web browser to obtain any sensitive information. On a regular basis we use both internal and external resources to review the adequacy of our security measures.
8. Our employees. All Etronica employees must review and sign a written statement of our security and privacy practices, which include limiting access to sensitive information to only those employees who require the information and enforcing strict password protocols for all employees.
9. Our third party service providers. On occasion we may need to share your personally identifiable information with third party service providers, such as consultants, temporary workers and software developers, that we may employ for services like delivering products, offering online software applications, hosting our computer servers, developing or maintaining our software, providing technical support to our clients, or sending e-mails on our behalf. All our third party service providers must review and sign a written statement of our security and privacy practices, which include limiting access to sensitive information to only those of their employees who require the information, enforcing strict password protocols for all their employees, and prohibiting them from using your personally identifiable information for any purposes other than to act on our behalf.
10. Technical support and feedback. To provide you with technical support or respond to your feedback to us, we may ask you to provide your name and e-mail address so we can contact you regarding your technical support request or feedback.
11. Service alerts and critical notices. To limit any possible interruption of services you request, we may use your personally identifiable information to inform you of specific changes that may affect your ability to use PublishPal or for other critical non-marketing purposes, such as bug alerts. We may also contact you to respond to your specific requests or to clarify the order information you provided to us, or to notify you of upcoming subscription updates.
12. Newsletters. From time to time, we provide you the opportunity to subscribe to e-mail newsletters and other e-mail communications. You may unsubscribe by following the instructions provided in each e-mail newsletter.
13. Mandatory and optional information. We identify what information is required and what information is optional to fulfill any request for information from you. If you choose not to provide mandatory information, we will not be able to provide the service you are requesting.
14. Third-party websites. PublishPal may provide links to third-party Web sites, such as those of our business associates and online advertisers. On these sites, Etronica and/or the identified third party may collect information about you. Etronica is not responsible for the actions of these third parties. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personally identifiable information.
15. Legal disclosures. In some cases, we may disclose certain information (including, when applicable, your personally identifiable information) to comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request.
16. Change of control. In the event that we sell, merge, transfer, exchange or otherwise dispose of (whether assets, stock or otherwise) all or a portion of a business of Etronica and/or its subsidiaries to a third party ("Transfer"), you consent to the transfer of your personally identifiable information to that third party for the sole purpose of enabling the third party to continue to provide you with service. You will have the opportunity to opt out of further secondary use of your information following any Transfer.
17. Transmission of information outside of your country. If you are located outside the U.S. , your personally identifiable information and content may be stored and processed outside of the country of which you are a citizen and/or in which you reside. You hereby consent to the transmission of your personally identifiable information outside of your country so that it may be used for purposes consistent with those specified in this Privacy Policy and in your PublishPal Subscription Agreement. If you are within the European Economic Area, you should be aware that such extra-territorial transmissions may be to countries outside of the European Economic Area which may have different data protection laws. When this occurs, Etronica shall take appropriate steps to protect the information transmitted.
18. Our use of cookies. A "cookie" is a small piece of information that PublishPal or Etronica's website may provide to your browser while you are at either website. This cookie contains a unique identifier used to authenticate registered PublishPal users. You do not have to accept cookies from our website except that to register and subsequently log on to our websites you must accept cookies. Most browsers are defaulted to accept and maintain cookies.
19. Website usage data. With or without cookies, PublishPal keeps track of usage data, such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring website (if any) and other parameters in the URL. We use these data in the aggregate to better understand website usage, including what areas of our website users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and is used for aggregated and statistical reporting.
20. How to contact us. Please direct all questions regarding our privacy statement, our information practices or other aspects of privacy on PublishPal to us, by email at support@etronica.com, by fax at (310) 496-2972, or by mail to Etronica, Inc., 15332 Antioch St. #438, Pacific Palisades, CA 90272.
21. Changes to this Privacy Policy. We may change this privacy policy pursuant to the terms and conditions of the PublishPal Subscription Agreement between you and Etronica.

Last updated December 23, 2005